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Meet Sweet Jane

Creating luxury notecards that make as much of a statement as you do.

Hi, I’m Janine Serio Durso, the owner of Sweet Jane Paperie. No, I’m not Jane—she’s my mom, and she’s incredible. When I was growing up, she made the most beautiful hand-drawn Christmas cards to give our family and friends every year, and she taught us the importance of sending thank-you cards. It was from her that I learned the joy of touching someone’s heart with such a simple gesture. Thanks to her inspiration, I developed my own signature style, and my notecards have been a part of the 2014 Oscar Swag Bags for Oscar nominees and a judge-named Finalist in the Martha Stewart American Made Awards!

As a graphic designer, I absolutely love design in every form. Most of my adult life has been spent as a creative in advertising agencies in New York City. Friends began asking me to design their wedding invitations. These very personal projects were so meaningful to me, and I realized how much I loved designing on stationery. I became drawn to working with textures, too, so I started experimenting with adding fabric and hand-sewing. Ultimately, I developed my own unique style that stands out from any crowd.

Whether you’re shopping for yourself, a loved one, a client, or your CEO, Sweet Jane Paperie notecards are a sophisticated, memorable gift that says a lot about you. They’re perfect for weddings, housewarmings, birthdays, baby showers, graduations, holidays, client appreciation, and just because. Show the people most important to you how much you care by giving them something personalized for them.

Want something tailored just for you (or a friend) and unlike anything else on my site?

If so, drop me a note—I’d love to do a custom design for you.

I’ll work closely with you to understand who you are and what you love. The end result will be something special and beautiful that’s a perfect reflection of you.